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Where tradition meets modernity

CHRISTINE MACHADO

She has scorched up the ramp with her style and confidence, taking home the Miss Goa crown in 2010. And now model and fashion designer Sparsha Deshpande is all set to showcase her personal style and share a few fashion secrets at her just launched boutique studio Tsokha, located in Aquem, Margao.

“I was brought up in a traditional family but because of my experience in the fashion world I always had an inclination to western culture. Hence my style is an amalgamation of modernity and tradition and this is what reflects in my collection,” says Sparsha.

Tsokha symbolises an auspicious beginning with a desire to inspire and lead flawlessly. It offers customised Indo-western designer wear for women, which is designed on the lines of comfort, style, and quality. “On display are ready to wear traditional attire with a touch of modernity meant for women of all age groups. We also do baby girl garments if there is a requirement from the client,” says Sparsha, adding that their outfits range from semi-formal to bridal wear. Having launched in the spring-summer season, the focus of their collection at present is on pastels and warm hues. “We use a lot of handloom fabrics like cotton and tie and dye, which is suitable for the Goan climate. In the semi-formal section we have a lot of georgettes, silk ,and chiffon.

While Sparsha looks after the designing aspect, her mother Vaishali handles the management aspects of the store. “Putting the label together was a 100 day project and we managed to meet this goal, launching it after working on it for 100 days,” says Sparsha.

And given her own vast experience in the fashion world, in Goa especially, Sparsha states that all this helped build up her confidence to launch Tsokha. She also acknowledges the support of her friends in making her dream a reality.

“A lot of people ask me why open a store when there is so much competition and demand for online shopping. The difference, according to me, is that at a designer store we can customise the outfit as per your needs. When you buy online however, you get a fixed size and then need to find a tailor to alter it accordingly. A designer store thus saves you all that trouble and makes things more convenient,” she says, adding that she has a small team of tailors working for them in Goa and in Mumbai too.

Besides the convenience, Sparsha also believes that it is a great time to open a store as Goans have become more open towards experimenting with designer wear. This change in mindset, she believes is largely owing to social media.

Besides the boutique, Sparsha is also going to be conducting workshops and personality grooming sessions for aspiring models and actors at her space.

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