WhatsApp will allow users to send frequently forwarded messages to only one chat at a time as part of efforts to curb spreading of misinformation amid the coronavirus pandemic.
This limit will be in place once a message has been previously forwarded five times or more.
The latest move comes as countries, including India, are initiating measures to tackle the spread of rumours, fake news and misinformation on social media platforms.
“We are now introducing a limit so that these messages can only be forwarded to one chat at a time…We’ve seen a significant increase in the amount of forwarding which users have told us can feel overwhelming and can contribute to the spread of misinformation,” the Facebook-owned WhatsApp said in its blog on Tuesday.
Last year, WhatsApp launched the ‘forward’ label with double arrows to indicate that the message did not originate from a close contact. It also limited message ‘forwards’ to five chats at a time.
Platforms like WhatsApp are being increasingly used by people amid lockdowns and social distancing measures to prevent the spreading of coronavirus infections.
The company said it believes it is important to slow the spread of these messages to keep WhatsApp a place for personal conversation.
The company, which has over 400 million users in India, said its previous steps of setting limits on forwarded messages to constrain virality had led to a 25 per cent decrease in message forwards globally at a time.
With billions of people unable to see their friends and family in person due to COVID-19, people are relying on WhatsApp more than ever to communicate, WhatsApp stated.
“People are talking to doctors, teachers, and isolated loved ones via WhatsApp during this crisis. That’s why all your messages and calls on WhatsApp are end-to-end encrypted by default to give you a secure place for your most personal conversations,” it added.