PANAJI: Goa-based Ulhās Jewellers is the fourth jeweller in India to fulfill all the criteria under the Trustmark certification process, an initiative supported by the All India Gems and Jewellery Federation (GJF) in collaboration with ISOQAR, a British-based international certification organization having presence world over.
Trustmark certification focuses on creating systems within an organisation to improve company’s efficiency. It caters to all the aspects of business and aims to standardize the way an organization works. The system will give an immense benefit in day-to-day operations and will help plan the focus areas as well as monitor the company’s journey. Five jewellers – Rajkot-based Premji Valji and Sons, Chheda Jewels (Mumbai), Khandelwal Jewellers (Akola), Ulhas Jewels (Goa) and Chandukaka Saraf (Pune) – have emerged as the first five jewellery outlets across India to fulfill all the criteria to be Trustmark certified.
Nirupa Bhatt, chairperson of Trustmark and also the managing director of GIA in India and Middle East presented the Trustmark Certificate to the MD of Ulhas Jewellers, Vikram Verlekar. He is the first jeweller from Goa to be Trustmark certified.
While receiving the certificate Verlekar said, “Trustmark certification has added a lot of value to my day to day business. It’s a step ahead from the other processes as it has regularised my business operation. I believe in quality and with the Trustmark system process in place, I would be able to create new trends and add value to the brand”.
Nirupa Bhatt, chairperson of Trustmark congratulated Verlekar and said, “The main purpose of Trustmark certification is to build a nationally accepted model, for the gems and jewellery industry. We want more organizations to be Trustmark certified as it would represent a symbol of trust, credibility and complete transparency”.