Toyota Kirloskar Motor (TKM) announced the launch of the enhanced version of the Yaris- ‘The Happenin’ New Yaris’. This stylish enhanced version of the B-High sedan is loaded with flaunt-worthy features and has been redesigned for extra comfort. Built on Toyota’s renowned philosophy of QDR (Quality, Durability & Reliability), this world-class sedan is now more spacious while retaining its luxury and comfort.
The New Happenin’ Yaris is targeted at young and suave audience who are brand conscious, travel enthusiasts, seeks status and values luxury. Toyota studied the customer feedback and made the improvements in new Yaris in terms of the exteriors and interiors to give a ‘cool and sophisticated’ feel to the millennial car owners. The new dual tone (first in segment) option adds to the distinctive looks of this world-class sedan, giving it an Uber-stylish quotient to appeal to the taste of suave young car buyers. Yaris sets a benchmark in the industry in terms of safety features, which has appealed not only men but also woman customers.
Speaking on the launch of the improved Yaris, N Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “We are happy that our Yaris customers have highly appreciated the value propositions the world -class sedan offers. Toyota Yaris is the first car to offer 7speed CVT option under 10 lakhs in the segment backed by Toyota’s legendary sales and service experience along with the benefits of our value added services (Extended Warranty, Finance, Insurance, Q Service, EM 60, Toyota Edge)”. The new Yaris is built on the Toyota philosophy of QDR offering options of 3 or 7 airbags for customers to choose from based on individual needs and preferences, while retaining their aspirations for more advanced features, safety, space, luxury, style and comfort. The low cost of ownership, low NVH levels, better rear comfort with Toyota’s unique sales and service efficiency makes the ownership experience of the new improved Yaris more desirable. The bookings for the all-new Yaris open for customers from September, 2019.