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To coincide the opening up of the economy from the lockdown Tanishq is named its latest collection- Aarambh.

Tanishq rides on unlocking of economy for new collection launch

To coincide the opening up of the economy from the lockdown Tanishq is named its latest collection- Aarambh. The collection embodies the resilient human spirit yearning for new beginnings, according to the company. Jewellery in the collection features intricate and finely detailed ethno contemporary designs aimed at looking ahead to a world full of new possibilities and hope.

The latest collection focuses on lightweight and everyday jewellery with minimal, elegant and artistic craftsmanship.  It has more than 200 designs in gold, diamonds, polki and kundan. On the new collection, Ranjani Krishnaswamy, general manager, marketing, Jewellery Division said “Our latest collection is an ode to the new beginnings, a tribute to the resilient human spirit as we all embark upon a new journey with hope and positivity. Each piece of jewellery is handcrafted with love and blessings of the artisans to create a true masterpiece.”

One of  India’s top jewellery company, Tanishq was awarded the title of The Most Trusted Jewellery Brand in India in 2019. All Tanishq stores are equipped with the karatmeter which enables customers to check the purity of gold in the most efficient manner. The jewellery is manufactured in fully integrated manufacturing plants with state-of-the-art equipment. The company’s retail chain currently is spread across over 330 exclusive showrooms  in more than 200 cities.

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