A first generation entrepreneur, Mario Cordeiro got into business by circumstances and it was at a young age of 22. Considering his lack of experience and also the fact that he did it all on his own Cordeiro is pretty satisfied at his progress. Social responsibility is something that he feels very strongly about. In the last four months he is stepped up social service particularly for Goan youth who he feels need strong support in skill building
Why did you opt to get into business?
I love challenges and an opportunity to innovate along with a keen interest of doing things myself. I am not able to rest until I complete a task I lay my hands on. Only being in business would allow me to take up challenges.
Your toughest task in setting up the business?
In 1998 I ventured into civil constructions. With no family background in business or past experience it was very tough to convince prospective clients of my capabilities in delivering. Even with the support of a few close friends and family I was barely able to continue. Due to dependence on unreliable availability of building materials I saw an opportunity and purchased trucks and started a building material supply business. With little knowledge in that field it was very demanding.
Your best business moment or the turning point.
It was in 2010 when a close friend introduced me to Vipassanna, a meditation technique that boosted my self confidence. I was then able to face any situation and there was no looking back. With a steady rise in business and a ban on laterite quarries in Goa the demand for an alternative to laterite stones grew. I ventured into the business of manufacture of concrete blocks and am successful in it.
Most difficult period. How did you overcome it?
It would be around 2005 to 2008 because I did not know anything about vehicle loan servicing. Having purchased trucks to transport building material I had raised debt from banks and was finding it difficult to repay. The period was the most difficult period financially. My family, friends, clients and vendors stood by me and I got out of the situation. I owe it to all of them.
Have you achieved all your goals? If not what remains to be done?
I have achieved most of my goals but my goals have changed and lately become social goals. According to me business needs to promoted not just for the upper classes of society but for all. Various government schemes exist on paper only and lengthy paperwork and red tape is not doing budding entrepreneurs any good.
State one aspect of Goa which has changed for better or worse for its residents?
Goa is changing from ‘susegad’ to life in the fast lane. Opportunities are more and work is more demanding as well. Only time will tell if everybody can keep up without losing their peace of mind.
What changes would you like to see in the business as well as social environment?
I would like to see business grow without being a burden to the consumer by providing good products and services at affordable prices. A corruption free society will make Goa a paradise on earth.
You advice to youngster aiming for own business?
Be focused on your goals. Do not lose an opportunity as it is not coming back. Be a law abiding citizen, it will pay in the long run.
If not a businessman, what would you have chosen as a profession?
Business has never been a second option. Any other work done for a living would be a compromise for me. I cannot think of another profession.