Saraswat Bank became the second bank in India to go live on WhatsApp for notifications and BoT services and the first to do so in the co-operative sector. The bank aims to use digital technology to increase efficiency in day-to-day operations, provide services and retain its customers. The initiative is expected to take the bank services on par with some of private sector counterparts.
WhatsApp messaging platform has recently launched a ‘WhatsApp for Business’ service, which uses software interaction in response to user initiation to send notifications like text messages, boarding passes, receipts, tickets, account statements, etc to users.
Through the banking on WhatsApp service, Saraswat Bank customers can receive WhatsApp notifications instead of text messages with end-to-end encryption. Customers can also initiate chat as well as check balance, mini statements, etc. Other facilities like mobile banking registration, product details, requests/enquiries, forms/apps download, etc., will be launched in a phased manner. Queries seeking product information, interest rates, downloading of forms, etc will be made available through the bank’s website
“ In this rapidly evolving era, it has become essential to have direct communication with customers. Smart messaging apps assist in reaching out to them on real time basis. Saraswat Bank continues to elevate its digital capabilities to offer customers new and exciting products through digital platforms,” said a bank official.