Volunteers from Reliance Foundation, the philanthropy arm of Reliance Industries Limited (RIL), collected record 78 tons of waste plastic bottles for recycling to spread message of Swachhata hi Seva. This collection drive was made possible by mobilizing over three lakh employees, their family members and partners of RIL and its allied businesses like Jio.
The company wide campaign, Recycle4Life rolled out in October where employees were encouraged to collect waste plastic bottles from their surroundings and bring them to their offices for recycling. Employees fanned out across locations and spread the message of recycling for a cleaner and greener earth.
Nita M Ambani, founder and chairperson, Reliance Foundation said, “We believe that caring for our environment is of utmost importance. The Recycle4Life campaign aims to raise awareness about the importance of recycling. We are committed to creating a better, brighter, cleaner and greener world for our future generations.”
Reliance Foundation regularly supports clean-up activities in the local community. Over the last year, employees have been participating in the cleanliness drive of the Mithi River and the Versova beach in Mumbai. Commemorating the 150th birth anniversary of Mahatma Gandhi, Jio teams from across the country came together to do a major cleanliness drive in over 800 railway stations. The waste plastic bottles that have been collected will be recycled through eco-friendly manufacturing processes into value added
fibres at one of the company’s recycling units.