Proliva (Nutrisattva Foods Pvt. Ltd.), a natural protein based functional foods company, raised funding from Mumbai Angels Network (MA Network), recently. Nutrisattva Foods was founded in 2016 by three veterans from the dairy and nutrition sector, BM Vyas, former managing director of India’s largest dairy firm Amul, Shirish Upadhyay, former senior vice president, Parag Milk and nutritionist Dr Ravi Khimani with backing from Bennett, Coleman & Co. Ltd.
The protein innovation company is focused on developing customized protein-based functional foods for individuals across age groups, nutritional needs, and lifestyles. Their brand is 100 per cent vegetarian, all natural, with no additives or preservatives, fillers or added sugars, and is fortified with vitamins, superfoods and Ayurvedic ingredients.
Commenting on the funding, Nandini Mansinghka, chief executive officer and managing director, MA Network, said, “We are thrilled to bring Nutrisattva Foods to our portfolio. We are looking for companies that are paving new paths in the consumer category and believe Proliva is doing just that with their clean label and attractive branding. We see this as a big business opportunity within the consumer health category. There is a lot of innovation happening around the protein space and consumers are looking for convenient ways to boost their intake through new formats. Together with Nutrisattva, we aim to increase brand awareness and boost distribution for Proliva.”