Mitsubishi Electric India opened its concept-based showroom, MEQ Cooling Planet in Tamdimatti, Taleigaon, recently. The showroom is owned by the company’s local channel partner, Vailankanni Refrigeration. The showroom allows customers to touch and feel the world-class technology of Mitsubishi products.
As of now, there are more than 125 of such exclusive showrooms across India and in future more are expected to be launched. According to Yozo Ito, director and business unit head of air conditioners, MEI, “The exclusive showrooms for display and sales of the products are to encourage the customers to have a touch and feel experience. This will help enhance the visibility of our company as a premium air-conditioning brand. These exclusive showrooms will display the entire range of products which includes room air-conditioners, packaged air-conditioners, city multi VRF systems and jet towels.”
Speaking on the occasion, Neeraj Gupta, senior general manager, Living Environment, MEI, said, “many shoppers in India, still prefer to try out products before buying them. There is a whole set of customers that prefer someone to walk them through the purchase process. MEQ Cooling Planets is a unique idea because it encourages customers to visit the store, take a proper look and then make a decision. Customers get complete knowledge about air conditioning sets.”