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Middleby Celfrost increases presence in Goa market

Food service equipment supplying company, Middleby Celfrost, opened a brand centre at Alto Porvorim through its channel partner Suvidha Kitchen. Speaking on the occasion, Balaji Subramaniam, director, Middleby Celfrost Innovation Pvt-Ltd said, “When it comes to our customers, they mean everything to us. Without them we don’t need to exist. We are excited about the opportunity to introduce the Celfrost brand and portfolio of products into emerging markets like Goa and utilize our existing sales and marketing infrastructure.”

Middleby Celfrost is a division of Middleby Corporation USA. The company markets under the Celfrost brand and deals in cold side products such as professional refrigerators, cold rooms, ice machines and freezers.

Vipin Sethi, assistant vice president, said, “We plan to target the Goan hospitality industry in a big way and penetrate the Goan market for the coming season. We have a service team dedicated to cater to service related queries of customers and a toll free helpline. Our technical team is active all days for customer service. Our service has a well-defined and organised structure that is primarily customer oriented. The team aims at rendering a hassle free customer service to the Goans.” He added that, the company has an extensive marketing and service network in India, including 15 brand centers that strategically support the entire portfolio of brands.

Present on the occasion of the launch was Suman Ghosh, general manager and Sahil Arora, channel partner, Suvidha Kitchen, Goa. The company will also be showcasing its entire product range at the upcoming Goa Food and Hospitality


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