Panaji: With the aim of scaling up its presence in the retail market, Maxxis India, opened its first store in Margao on Thursday. The Goa store is also the first exclusive outlet in India.
Commenting on the flagship store, Bing-Lin Wu, marketing head, Maxxis India, said, “This is a big milestone for Maxxis Tyres as the retail outlet will strengthen our outreach and help us reach the last mile customer.”
He added that, the store offers latest range from the company’s product portfolio and will allow customers an opportunity to personally select two-wheeler tyres and also tyres for off-roading vehicles.
“In our attempt to enhance our pan India footprint, this store is our first step in providing our highest quality tyres with a strong customer first approach. We want to offer our customers a seamless and hassle-free experience to build their trust and equip them with the advanced and most enhanced quality of tyres,” said Wu.
He explained that, the company so far marketed its products through a distribution network of dealers. Further Goa was selected as the venue for the company’s first retail outlet due to its market characterization of being scooter driven. “Wu said that, the company also shared a good working relationship with Sini Tyres, its Goan partner.
A Taiwan based company, Maxxis is ninth largest tyre company in the world. The company has its presence in six continents with 21 manufacturing facilities serving customers across 180 countries. Maxxis India was set up in 2015 and has its manufacturing facility in Sanand, Gujarat. The company’s corporate office is located in Gurugram, Haryana.
Currently Maxxis India is the OEM supplier to Hero Moto Corp and Honda Motorcycles and Scooter India. The distribution network comprises close to 1900 dealers pan India while in Goa the company has about 20 dealers.