Maruti Suzuki launched Maruti Suzuki Rewards, a loyalty program covering customers from Arena, Nexa and True Value outlets.
The programme comes with a range of benefits for customers. Kenichi Ayukawa, MD & CEO, Maruti Suzuki India said, “The rewards programme reinforces our commitment to offer a bouquet of delightful services to customers. It offers flexibility to the members to use the benefits as per their need and climb up the tier ladder of the loyalty program to avail special and exclusive benefits. The rewards can be used for redemption against vehicle service, purchase of accessories, genuine parts, extended warranty and insurance or enrolling with our driving schools.” The program is card-less and all information and transactions alerts will be sent digitally to customer’s registered mobile number.