With physical contact to be avoided at all cost during the ongoing pandemic, LIC Mutual Fund launched eKYC services and offered the service to BSE StAR MF. The digital KYC process is expected to ensure zero contact and hassle-free customer on-boarding process during the COVID situation to all investors of BSE StAR MF. The entire process is very user friendly and simplifies the user experience to perform the entire KYC process seamlessly, said company officials. Commenting on this partnership and powering the eKYC platform for BSE, Dinesh Pangtey, chief executive officer (CEO), LIC Mutual Fund Asset Management Ltd., said “Digital is future and especially during these pandemic times, it is even more important to adapt and facilitate virtual contact.”
RK Jha, chief marketing officer, added that the eKYC is one step towards going digital. “eKYC is not only important for the MF industry but also important for the entire financial services industry and it will be able to provide a simpler and richer onboarding experience to the new customers and thus facilitate a completely paperless experience,” said Jha. Established in April 20 1989, LIC MF is one of the well-known players in the asset management sphere. With a systematic investment discipline coupled with a high standard of financial ethics and corporate governance, the MF is emerging as a preferred investment manager amongst the investor fraternity.