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Iceland builds up on SRK-Kajol’s ‘Gerua’ to attract Indian tourists

Seizing the popularity it has got after ‘Gerua’ from Shah Rukh Khan-Kajol starrer Dilwale was shot at its scenic locales, Iceland now wants to attract niche Indian travellers.

“There has been an interest among Indians to visit Iceland after the picturisation of the song ‘Gerua’ from movie Dilwale in Iceland. The locales of Iceland were beautifully captured in the song. We want to leverage on this interest and increase the number of tourist arrivals from India,” Ambassador of Iceland to India Thorir Ibsen said in Mumbai.

He said Iceland would like to invite more Bollywood filmmakers to come and shoot in his country.

Recently, Promote Iceland, a body that promotes Iceland as a tourist destination, conducted its maiden roadshow in Delhi, Bangalore and Mumbai to reach out to Indian travellers. The strategy of Promote Iceland is to target the premium travellers from India as Iceland is not for budget tourists.

“We have not been very active in the Indian market in the past. But now we think that Iceland has gained interest in India and we want to build on the momentum through our maiden roadshows. The roadshow was a platform for us to meet the travel trade and understand the requirements of Indian travellers,” Promote Iceland Manager — Trade Delegations, Thorleifur Thor Jonsson said.

Being blessed with beautiful landscapes, roaring volcanoes, monolithic glaciers, icy mountains and deep fjords, Iceland’s beauty sometimes seem surreal and will appeal to those Indians who are looking for new and niche destinations, Ibsen added.

Iceland received a little over 1,000 tourists from India last year.



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