PANAJI: MRF Limited (MRF) along with the International Cricket Council (ICC) announced an exciting new partnership that makes MRF the global partner for the ICC Cricket World Cup (CWC) 2015 as one of the lead sponsors.
As a global partner, MRF Limited will now have access to multiple branding opportunities at all game venues during the Cricket World Cup and at other promotional events held by the ICC across the world.
KM Mammen, chairman and managing director, MRF Limited said, “This is a historic moment for MRF and this association is a testimony to our commitment to cricket and its spirit. It is a matter of pride to be associated with the ICC Cricket World Cup 2015, which is the pinnacle of One-day cricket. This event will be followed by millions of passionate fans not only in India but all over the world.”
Commenting on the new partnership, ICC Chairman, N Srinivasan said, “The ICC is delighted to welcome MRF on board as a global partner for the ICC Cricket World Cup 2015, through which the brand will reach consumers across the world. MRF is an active promoter of sports and by deciding to be associated with the ICC in challenging economic times, it has shown its faith and support in the ICC as well as its pinnacle event.”