HDFC Bank launched e-Kisaan Dhan app for farmers across states to access a bouquet of agricultural and banking services on their mobile. The app is aimed at being a repository of knowledge and information for individuals engaged in agricultural activities. It provides value-added services like mandi prices, latest farming news, weather forecast, information on seed varieties, SMS advisory, e-pashuhaat, Kisan TV, and more. Users can also avail multiple banking services like procuring loans, the opening of bank accounts, availing insurance facilities, calculate KCC loan eligibility online, and acquiring government social security schemes at their fingertips. The app will also help with traditional banking services and can be downloaded from Google Play. It is currently in English but is going to be released soon in other regional languages.
“We aim to put knowledge and information at the fingertips of every Indian farmer. Our e-Kisaan Dhan app will allow us to do just that taking the bank’s entire range of products and services across the length and breadth of the country, particularly to rural India. We believe initiatives such as these will help fulfill the changing aspirations of customers in the agricultural sector, bring prosperity to their homes and boost the rural economy,” said Rajinder Babbar, Head, rural banking group, HDFC Bank.