PANAJI: Mumbai based VIP Industries, the largest manufacturer and retailer of luggage in India sees Goa as an important market for luggage.
“Goa hosts explorers from all over the world, thus making it an important travel hub in India and a successful market for VIP Industries,” said Sudip Ghose, managing director, on Monday.
He said that, most tourists over shop and need extra luggage space at the end of holidays. “Our company has number of brands and each caters to a different target audience making Goa an essential and important market for us,” said Ghose.
He added that, the company’s products enjoy strong brand equity due to quality and prompt service. “Most of the time VIP luggage does not need repairs as it is very durable. However thanks to online registering of complaints by customers the servicing is got quicker as the service time is cut down by 50 per cent,” he said.
Online registering of complaints allows customers to take a picture of the problem and post it on the company site. “It enables the service engineer to immediately identify the nature of the problem and arrive with the right set of tools,” according to the managing director.
VIP senior management team arrived in the state to celebrate the 25 year anniversary of its oldest franchise store, VIP World- VIP Arcade, Panaji, owned by Sadik Nurani. Speaking of the store, company officials said that, the longevity of the store and its sustained growth over the years is a reflection of the strong brand presence. “As travel continues to boom we have reasons to be even more bullish on this store creating new records,” officials said.
Nurani, disclosed that, in 1975 he began with just three VIP bags for sale and “now has come a long way.” Owner of five retail stores, Nurani is one of the oldest trading partners of the company.
VIP Industries leads in market share in India with dominant 60 per cent share with its products reaching over 15,000 retail outlets in the country. The company also has an export presence with its products sold in the middle east, UK, USA, Germany, Spain, Italy, etc.
Established in 1971, the company is Asia’s number 1 luggage manufacturer and the second largest manufacturer of moulded luggage in the world.