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From cardboard to classics


When waste is turned into clothes it’s wonderful that up- cycling has been achieved creatively. But when waste is turned into the most exotic jewellery, then it is a breath-taking, visual, display of extreme talent and creativity.

Eishita Puri, founder of Eurumme in 2015 is known to push her creative limits when it comes to jewellery designs.  Her latest collection ‘Metanoia by Eurumme’ is fabulous jewellery upcycled from cardboards, which are always discarded.

The collection is inspired by Mesopotamian jewellery, the word ‘Metanoia’ in Greek means “to change one’s purpose and help create a fundamental and stable change in one’s life orientation”. The collection is designed with metallic colours like yellow gold, silver, oxidised grey and copper, rose, gold. Using cardboard pieces of different thickness and then experimenting, Eishita plated the designs with different metals to create gold rose, gold, silver and gunmetal pieces that featured rings, necklaces, pendants, rings, earrings, cuffs, hair ornaments, armlets, and bangles that are a great mélange of modern and traditional designs.

“I am excited to bring my new collection, “Metanoia”, with an aspect to bring a change in the market by reusing the waste and making it look beautiful and unique at the same time. ‘Metanoia’ is our contribution to environment preservation. It’s a small step, but a meaningful one nonetheless. It is also in sync with the brand philosophy of creating handcrafted jewellery that is made from unconventional materials, to help you make a statement whilst contributing towards protecting the environment,” says Eishita Puri.

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