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(L-R) Smita Bhagat, country head, government & institutional business and Sunali Rohra, EVP, Govern.

Customised financial services apps for institutions

HDFC Bank  launched myApps, for urban local bodies including Smartcities and municipalities, housing societies, clubs or gymkhanas and even religious institutions to completely digitise their ecosystem. Through the customised app the bank aims to provide value-added service in addition to its complete suite of banking products to users. . 

The app will have the organisation’s own branding and content. Users can make payments for utilities and fees, make online bookings, stay updated on latest announcements, and utilise a host of other features. The apps are a part of the bank’s strategy for digitisation by focusing on providing value beyond basic banking services and tapping into the B2B2C space. The myApps suite of products was launched in Mumbai by Smita Bhagat, country head, government & institutional business, Start-ups and E-Commerce and Sunali Rohra, executive vice president, HDFC Bank.

“As a lifestyle bank, it is our endeavour to be an integral part of our customers’ daily lives and go beyond providing basic banking services. MyApps suite of products will provide our institutional customers with convenience, flexibility and the extra digital edge they need to ensure they are enhancing their services and further the Digital India mission” said Smita Bhagat.

Serving the B2B2C segments myApps will be free to all members of each institution and there will be no monthly subscription charges per user. There are also no restrictions on the number of users. The app can be customized in over 20 languages beginning with Hindi and English. User data will be hosted on the institution’s server, which the bank will facilitate to ensure complete data privacy and security

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