The grand finale of ‘Art with Purpose’ (AWP), a six-month-long annual campaign of Faber-Castell India designed to encourage students to explore their creative sides and express themselves through art was held recently. The theme for this year’s campaign was ‘Sport That I Love’.
At the event, 12 national winners were felicitated. The first-place winners from all four groups were awarded a scholarship of `75000, while the second and third place winners were awarded medals and Faber-Castell goodies. The winners were selected by a panel of judges who focused on the creativity of the work. In line with the company’s vision to ‘unleash the creative potential’ of young students, the campaign was launched in 2018 with 1500 schools as partners. After a successful run in its first edition, the second edition was held in 2019 wherein about 2000 schools joined hands and 1.5 million students from class 1 to class 10 participated.
Speaking at the event, managing director, Faber-Castell India, Partho Chakrabarti said: “We started this pan-India campaign with the idea to encourage expression amongst children.” He added that they aim to grow significantly in the coming editions.
Marketing director at Faber-Castell India, Nisha Sara Jose, who was also present at the closing ceremony, said that the goal of the programme is the same every year ie integrating art with subjects relevant to the child. She said: “We try to bring in a theme which will have a significant impact on the development of the child. This year it is sports – a very integral part of skill development. We want to make ‘Art with Purpose’ one of the most inspirational programmes which are recognised in the education sector as a national level art contest that adds value to their overall curriculum and helps builds better individuals for tomorrow.”
Present at the event was Indian national basketball player, Prashanti Singh and Indian cricketer, Deepak Chahar. Singh remarked that she was “thrilled to see some of the paintings of the winners and how young minds have been inspired by sports”. Chahar said that the creativity displayed by the students in these artworks was prolific and this initiative will help students to open up both creative and physical aspects of their personalities.