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Sanjeev Sethi, chief operating officer and Tom Welbury, vice president, strategy receiving the award

Bloom bags the best concept hotel award

The Bloom Hotel Group won the best conceptualised hotel award at Today’s Traveller Awards 2019 held in New Delhi. The award was presented by Prahlad Singh Patel, minister of culture and tourism.  Expressing delight at the citation, Tom Welbury, vice president strategy, Bloom Hotels, said, “The award is a great testament to Bloom being the pace setter.  This has been primarily enabled by the proprietary technology and systems we have developed internally. Our cloud based tech platform was in fact built out before our first hotel was even launched. In 2012 we introduced the world to a new concept of rooms only hotels. Another disruption we introduced to the industry was when we decided to develop our next generation hotel and even skip using the word hotel in our name, and instead lead with only ‘rooms’. While several have tried to replicate this concept by simply appending the rooms moniker next to their brands Bloom stands out as the clear winner on quality and concept as various awards such as this have highlighted. We have also avoided reckless growth and vanity metrics to build a winning brand seeing and rejecting up to 50 hotels for every one that we


The hotel chain USP is said to be premium services at very affordable price points. Sanjeev Sethi, chief operating officer, said: “We will continue to deliver on the needs of the traveler and won’t compromise on our quality obsession which sets us apart from the wider industry. We strive to be the best in everything we do – which means we sign only the best sites, pick only the best hotel development partners and build a product that is the best.” Bloom currently operates hotels across top markets, including Delhi, Gurugram, Goa and Bengaluru.

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