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‘Technical Twist’ at Bachpan Play School and Ahps

MUMBAI: In order should our students survive in post-primary and secondary education and further in the business world, they must know, understand and keep abreast with technological developments.  There are 5 technologically advanced gadgets that have revolutionized the preschool and formal school education sector at Bachpan and AHPS. VR Virtual Reality is the new 3D viewing experience that augments real time learning while sitting at a designated place like a classroom. Speak O Pen Friendship is what is left behind in this virtual world filled with technological gadgets. Robotime Robotics is an automation and compilation of blocks and several other components in the Robotime Kit. Pritab E-Learning is an important skill. It is at the base of technology. Smart Classes at all the Bachpan and AHPS schools, is a power packed learning tool for kids at all level of classes. Smart Class is a huge white screen with an attached projector. This enables children to have a visual delight even from the last bench of the classroom. It is also attached with audio speakers to enhance the audibility of the content. Teachers here play rhymes, videos, acts and much more. NT

Redefined roles in advertising shown by MEA winners

MUMBAI: A celebratory evening recognising the outstanding endeavours behind the most innovative and out-of-box brand campaigns in indoor and outdoor advertising and signage industry, Media Expo Excellence Awards (MEA) 2020 garnered presence from the who’s who of the industry to witness the honours at the 46th edition of Media Expo on 20th February 2020 at Bombay Exhibition Centre, Mumbai. With a fair and transparent evaluation process officially tabulated by Ernst and Young (EY), a jury panel comprising of illustrious figures from the industry assessed the ‘best from the rest’ nominations of brilliant ad campaigns from numerous brands, agencies, and vendors based on the criteria of creativity, originality, and innovation.  After a remarkable demonstration of original ideas, inventive approach, and impeccable execution, the  winners of MEA 2020 were awarded for their exemplary works in various campaigns, such as the Raymond’s Apparel Ltd–Creaseless Display Unit by Brandmark Solutions Pvt Ltd. which went on to bag the ‘Innovative Display of Brand through POS/POP’ award for their innovative concept and design. Incredible campaign by iBall India executed for their Smart Charge Power bank won them the honour of‘ Innovative Use of Ambient Media’, owing to their apt choice of location and for producing a captivating chemistry through their creativity and brief which really impressed the jury. For their brilliant contribution in ‘Save the Girl Child’ campaign, Kalpak Creative Advertising grabbed the ‘Best Vendor’ award for ‘Innovative POP Solutions/Products’. However, the real show stealer of MEA 2020 turned out to be the Times Now live election broadcast campaign by Times Innovative Media Ltd. who through a perfect culmination of creative idea and spot-on execution bagged the ‘Innovative Use of Digital Signages’ as well as the ‘Agency of the Year’ award. NT

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