Tuesday , 18 February 2020
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Audi revs up the digitalization drive

German luxury car manufacturer, Audi is racing towards technology. The company is  completely integrating the car of tomorrow into the digital world of the customer today. The brand recently introduced a host of tech-driven new-age solutions for customers as well as dealer partners under its digitalization strategy on the sidelines of the inauguration of a new showroom in Gurugram.

Foremost amongst these is the connected car technology through the ‘myAudi Connect’ app. The app gives complete information on the car to the customer with features like time-based curfew notifications and disturbance notifications which alerts customers in case of any incident with the car. The connect app also compliments the lifestyle of the owner by bringing a host of lifestyle features and offers. Dealers can keep control over their complete fleet through this app.

Audi has also introduced the augmented reality (AR) and virtual reality (VR) elements that give customers a look and feel of the car that can be configured before the purchase. As part of its digital retail initiative, the company has also taken e-commerce to the next level. Customers will now be able to purchase genuine merchandise directly online from the company’s online shop.

“Digitalization is one of our key pillars and the future for us. The digitalization initiatives introduced today are designed to enhance the customer’s experience through all his stages of interaction across brand touch points. With the virtual reality solution, customers can get an extremely realistic experience of their individually configured car, down to the last detail. Our augmented reality lets customers view their favourite Audi car on a digital device, in miniature form or actual size, making the cars appear in their own garage or anywhere else. The online shop brings a slice of life to the brand enthusiasts for owning the same world-class merchandise available globally and be a part of the Audi family even before buying their favorite model. We are confident that with our new digitalization initiatives and added features, the customer will truly experience the ‘Vorsprung durch Technik’ of the brand,” said Rahil Ansari, head, Audi


The customer experiences digitalization right from his first contact with the luxury car brand and it continues throughout the owners journey as an Audi family member. The  myAudi connect app brings complete safety for family members with features like car tracking, geo fencing (location-based curfew) or time-based curfew along with disturbance in case of any incidents. It also brings to customers features like service booking, service logs, road side assistance, SOS features and lifestyle elements like a concierge desk along with a driving score for customer trips in a gamified manner.

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