Godrej Group to launch web series


The Godrej Group is launching LiveItUp 2021, a nine-part web-series during the Godrej L’Affaire event.

To be released on  Instagram and Facebook the innovative mini web-series takes a long, hard look at the year 2020 in a fun conversational manner. The Godrej L’Affaire fifth season is all about making India bounce back, with live streaming sessions, exclusive web content launch, flash contests and best deals and offers.

The web-series has been conceived as a quirky courtroom theatrical in which viewers will see the year 2020, played by Jamie Lever, put on trial for the disruptions it

caused in our lives this year from travel and food to parenting, grooming and various other nuances of lifestyle.

Sujit Patil, VP and head, corporate brand and communications, Godrej Group, said, “At the Godrej Group, we are constantly striving to cultivate a deeper engagement with our consumers and our audience.

The pandemic may have made this harder than ever, but on the other hand the virtual world has opened up so many innovative avenues to build those connections that can be just as impactful.

The launch of this fun web-series with seamless brand integration is an example of this. We believe the concept and storytelling will create a riveting narrative for viewers and an even more immersive Godrej L’Affaire experience in a year when they can’t attend it personally.”

The series will highlight the trials and tribulations of 2020 via its

quirky narrative. It will not only leave viewers laughing but will also connect with them as every character demands payback from 2020.