Pernod Ricard India announced three international awards for Seagram’s Blenders Pride. The whisky brand received the gold award at Monde Selection 2020, gold medal at The Fifty Best, and bronze medal at the London Spirits Competition 2020.
The Monde Selection is the only institute in the world to offer a global quality evaluation of spirits and liqueurs. A panel of independent experts take time to analyse each product individually on a set of up to 30 parameters and the selection process goes far beyond regular tastings. The evaluation sessions take place during a period of four months every year.
The Fifty Best is blind tasting of 12 world’s best whiskies with ten members on the judging panel. Strict tasting rules are applied. The scoring is done on a 5-point system, with 5 as the highest. Double Gold, Gold and Silver medals are awarded according to a set range of final point scores received from the judges.
The London Spirits Competition (LSC) recognises spirit brands that have successfully been created to identify with and target a specific drinker. It singles out and shines the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers. Winning LSC allows the trade to hand-sell the brand to its end consumer with confidence as the spirits were judged on the merits of value, package, and quality.
Kartik Mohindra, chief marketing officer, Pernod Ricard India said, “It is a moment of great pride for us to receive three internationally acclaimed awards for Seagram’s Blenders Pride at Monde Selection, The Fifty Best and London Spirits Competitions. We have always been committed to offering the finest quality products and delivering value ahead of the curve to our consumers.”