Fratelli Vineyards launched a new wine brand Tilt in the state. The wine is vegan, gluten-free, bubbly and yet pocket-friendly at Rs 160 to Rs 230 per can. It is fresh and aromatic but with just that touch of spice, bitterness, or sweetness, that’s invigorating enough, without being overwhelming, according to the company.
“From a business standpoint, the alco-bev industry in India is booming, whereas the consumption pattern in tier-II cities slightly differs from metro cities. Fratelli aims to bring the sophistication of wine in a can with a focus to bridge the demand and supply gap for the millennial without affecting much on their pockets,” said Gaurav Sekhri, director, Fratelli wines
A special feature of Tilt is that it presents a unique combination of various indigenous varieties like Thompson, Sharad, Purple, Dilkush, along with some hint of regular wine varietals like Chenin and Syrah.
Fratelli is a premium Indian wine brand that has been steadily gaining recognition for its quality and setting new benchmarks. An Indo-Italian venture set up in 2007, the company aims at producing the best wines in India. Fratelli Vineyards currently has direct control of 240 acres of land along with contract farming of another 300 acres.