Fitness enthusiast Sydney Fernandes’ new line of activewear aims to unleash the superhuman in each of us. NT BUZZ learns more
ANNA FERNANDES | NT BUZZ
Sports and fitness have always been a big part of Sydney Fernandes’ life. His motto in fact has always been ‘against all odds’. And now the 25-year-old from Porvorim is all set to launch his new line of activewear aptly titled ‘Superhuman’.
For Fernandes, physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity. So it was the lack of exclusive, high-performance activewear in the market that pushed him to establish his own brand that he initially launched in Kuwait and Germany. “I wanted to create something which would suit my lifestyle. I set out on a challenge to create a range of leisure apparel with innovative materials that is ethically sourced and responsibly manufactured, without sacrificing style and quality,” he says.
Explaining the idea behind the brand name ‘Superhuman’, he says: “Each one of us is a superhuman in our own unique way. As parents, doctors, teachers, scientists, lawyers, sports persons, etc, we each push our abilities in our specific field of interest – none of this was imaginable centuries ago. We just have to find the superhuman capability God has blessed us with.”
“Most of us are not taught to dream big; we live up to the old society standards of getting a degree, getting a government job, and settling for a stable life. This has always been the dream of most Goans and still is,” he says. ‘Superhuman’ is thus Fernandes’ way of breaking these old thought patterns and forging a new way forward.
Through his fitness journey that began when he was a teen, Fernandes says he learned that it is dedication, hard work, and knowing oneself that brings results. And it is this philosophy that he carries in all pursuits of his life. This, says Fernandes, was something he learned the hard way. “My strength did not come from lifting weights, it came from lifting myself up every time I was knocked down. I designed my own life plan, which led me to designing ‘Superhuman’. We as human beings have no limits. Things are only impossible until someone does it,” he says.
A great amount of R&D and years of careful planning and preparation went into creating his own brand, he shares. And as he prepares for the Goa launch, Fernandes reveals that the objective has always been to become a globally recognised activewear fashion supplier by offering the highest quality of service, top quality products at modest prices. The line comprises high-quality performance activewear for all sizes and ages with fast drying, breathable and moisture-wicking fabric. “Moisture-wicking fabric has the ability to pull moisture away from the skin using tiny, built-in capillaries. Moisture is drawn to the exterior of the fabric, which makes it easier to evaporate,” he says. A blend of cotton, lycra, and polyester, the material is also favourable to the humid Goan climate as well as other climatic conditions of the world.
‘Superhuman’ offers a comprehensive range of sports and outdoor accessories athletic apparel. “We are also very selective with where the logo is placed, making sure that every product is crafted to perfection and all of our items are designed from the finest material which results to high quality. Our team goes through months of inspecting details and sampling to make sure all the products are complimenting your physique,” he says.
“Every struggle I have had in life shaped me into the person I am today. I am thankful for the hard times, they have made me stronger and have helped me create ‘Superhuman’ wear,” he says.