Looks like Swedish manufacturer Volvo can’t put a foot wrong. The company is making some of the best looking cars that are among the best equipped. And considering it is Volvo we’re talking about they are built to survive the apocalypse too. Their pledge of being kinder to the environment started off with their diesel engines being downsized and we are now seeing hybrid tech being part of every modern Volvo.
Now though, the brand is going beyond cleaner emissions to be green. Volvo recently announced plans of ensuring at least 25 per cent of the plastics in new cars will be made from recycled materials. To drive the point home the manufacturer also showcased an XC60 that had several materials made from recycled plastic. For example, the tunnel console was once old fishing nets and maritime ropes. The carpets are a combination of what were once PET plastic bottles paired with a cotton mix that clothing manufacturers usually discard. Then there are the seats that are also made from recycled plastic bottles.
Volvo is ensuring that old model cars contribute to the green initiative in their own way too. Old car seats were used as sound-deadening material under the bonnet. Håkan Samuelsson, president and chief executive officer, Volvo Cars, said “Volvo is committed to minimising its global environmental footprint. Environmental care is one of our core values and we will continue to find new ways to bring this into our business. This car and our recycled plastics ambition are further examples of that commitment.”
Volvo established its presence in India in 2007 and currently sells eight models in sedans and SUVs. A new model XC40 is due for launch soon. The XC40 is being positioned as an entry level SUV and is expected to be launched in the first week of July. The XC40 is the first product to be based on the automaker’s all-new compact modular architecture or CMA-platform. Globally, the SUV is offered with both 2.0 litre petrol and diesel engines, while India will only get the diesel engine. The new XC40 will also be in the sporty R-Design trim. It is targeted at a young customer base.
According to reports, Volvo in India is aiming to double its market share to 10 per cent of the luxury segment by 2020. The company is also expanding its market presence through new models and dealerships in smaller cities and towns.
Coming back to the green initiative, at a time where the biggest names in the automobile industry are coming under the scanner for fudging emission reports and being deceptive, Volvo’s initiative comes across as a breath of fresh air. While it remains to be seen if the manufacturer can actually pull this off (since a whole lot depends on the company’s suppliers), we have got no reason to believe they cannot. If you needed another reason to love Volvo, there you go! ZigWheels