From selecting movies that steer clear of the run-of-the-mill to making their voice heard on social media, Alia Bhatt, Anushka Sharma and Taapsee Pannu are writing their own rules in an industry that is believed to be a tough place, more so for women.
Not surprising then that the trio emerged the ‘fastest growing female stars’ in an annual research conducted by Ormax, a company acknowledged as pioneers of film research in India. The study saw a star’s ascent being determined on the basis of three parameters — their films released last year, their upcoming slate of projects and their growth on social media.
Thrilled about topping the list, Bhatt says that her passion for films is what prompts her to explore complex characters on screen. “My characters are what I will leave behind in life. My goal is to make memorable movies and create unforgettable characters,” she says. Point out how her popularity on the Internet too plays a role in her bagging the top spot and she says that when it comes to her social media accounts, she is “just a regular girl having fun”. “I am more active on Instagram and it is filled with pictures of my cat. I give them [her followers] a glimpse of my life. But I also try to make sure that if I am saying things, it should serve some purpose. I want to have a distinct voice of my own.”
Pannu ranks second on the list courtesy a commercial success in Judwaa 2 last year. Her ‘call a spade a spade’ attitude too resonates with her fans. Stating that such acceptance from the audience gives a boost to an outsider like her, she says, “[It’s encouraging] for someone like me who did not know anyone in the film industry, had no multi-film deals with studios or any godfather to fall back on. Wherever I am today is because of my audience and that’s what pushes me to do better.