PACHU MENON, MARGAO
Baba Ramdev continues to be an enigmatic figure! Thanks to him, Yoga as a way of life is enjoying modern resurgence. The yoga-guru has however been an effervescent package of surprises! After mesmerizing the countrymen with his physical regimen to remain fit, he was soon cajoling the nation to fight corruption. The political party he floated to bring in an era of spotless governance in the country did create some waves. In fact he could be credited with the ‘trademark’ idea of bringing back to the country the billions in black-money stashed away in foreign banks to which Narendra Modi, as Prime Minister of the country, lays claim. But the ‘petticoat saga’ put paid to his political ambitions and he had to make a hasty and shameful exit from the scene. However, hobnobbing with those in power, he continues to be a powerful and enterprising personality. With his ‘Patanjali’ products doing booming business in the market, it is however his business acumen which needs to be singled out for praise these days. Dipping into the rich reservoir of ancient Indian sciences, Patanjali’s ayurvedic products have been a big draw with the consumers. Baba Ramdev has also been making forays into the consumer market with a varied range of products – and with a great amount of success as well! As the fastest growing FMCG Company in India, Patanjali Ayurved Limited has achieved a tremendous presence around the globe and throughout India in a very small time since its inception in 2006. Bearing a distinct stamp of the Yoga-guru’s ingenuity, his speech and his manners as the unique way of promoting his products has helped him connect with the masses directly. With ‘Nature’s Blessings’, as he is so fond of quoting, Baba is today an entrepreneur par excellence. With marketing techniques that could put to shame the best of business school graduates, Baba Ramdev has shown the world that commitment and total involvement is the key to success in any business endeavour! Today, association of ‘Brand Ramdev’ with tradition, health, spirituality, justice and patriotism ensures a vast base of committed customers. Is India Inc feeling the jitters! Yet, it has been the way he has diversified his business by venturing into unchartered territories that has certainly caused eyebrows to be raised.