With an aim of increasing sales, Toyota Kirloskar Motor launched the Drive the Nation campaign recently. The company has now included its latest offering Yaris in the special sales initiative catering to central and state government employees and defense personnel. The campaign, which has been highly appreciated by customers across India for its customized offers, previously included the Innova Crysta, the Etios series and the Toyota Corolla Altis through various phases of the campaign.
Launched in the month of May 2018, the versatile and reliable sedan – Yaris offers 11 first-in-segment features such as the power driver seat, 7 SRS airbags, roof mounted air vents, tyre pressure monitoring system, front parking sensors, and more. Toyota has always strived to keep up with the evolving customer needs and with the Yaris the company has ensured that it offers unbeatable safety, comfort, quality and excellent ride handling with advanced and emotional design elements.
Testament to its success, the national campaign has contributed to 13 per cent of personal segment sales over the last year. The initiative has garnered overwhelming response from customers in all the extended phases. This consistent positive demand encouraged the company to further upgrade the offerings as per changing needs.
Rolled out in 2016 in-line with customer first philosophy, the campaign offers a range of benefits starting from affordable funding solutions focused on low customer acquisition cost, attractive offers on insurance and genuine accessories and unmatched extended warranty.
The scheme presents a 100 per cent on road funding for a tenure of eight years for serving and retired government employees with zero down payment and lowest EMI. “Drive the Nation Champions” have been appointed in each of the sales outlets in order to give dedicated attention to all government employee enquiries. This promotional offer will be supported through the company’s sales and service network spread across the country.
Speaking on including the Yaris under the scheme, N Raja, deputy mangaing director, Toyota Kirloskar Motor said, “We are pleased with the overwhelming response that the campaign has generated since its launch. Our idea to include products that suit our customers’ requirements led us to believe that the Yaris was a perfect fit given its advanced emotional design, superior comfort, ride quality, dynamic efficiency and class-leading technology and safety. Also, the inclusion of our latest offering is our way of staying true and relevant to the dynamic customer’s needs and strengthen the emotional bond.
Besides, host of benefits the scheme will provide 100 per cent funding for a tenure of eight years on the Yaris to enhance peace of mind and ease of acquisition. Government employees serve our country with unceasing pride and responsibility, and we feel that they deserve a car that sets a benchmark in the industry ensuring comfort like no other, quality like no other and safety like no other.”