Renault India announced the launch of the Renault Experience Centre at Phoenix Market City in Mumbai. Driven by the culture of ‘Passion and Innovation’, this is Renaults’ global first and stands testament to Renault’s long-term commitment to India and its importance in the Group’s global expansion plans.
Commenting on the global debut of the Renault Experience Centre, Sumit Sawhney, country CEO and managing director, Renault India operations, said, “India is an important market for Renault and over the last few years, we have invested heavily to ensure that we have a strong foundation in this challenging and dynamic market. The Renault Experience Centre is a first-of-its kind concept by Renault across the globe and there are plans to replicate the same in other countries as well. It is a classic example of how digital disruptions and innovations are transforming the way consumers’ access services and products, whilst enhancing the overall experience of interacting with the brand. It represents a vision for future showrooms, where customers would be able to experience the car and make their car buying decisions with the help of digital technologies.”
The major attraction at the Renault Experience Centre will be the display of the Formula One car, demonstrating Renault’s passion for Motorsport. Along with this, the Experience Centre will have a plethora of digital and exciting customer-engagement activities. There will also be a chance to catch a glimpse of the exciting world of Renault and the rich heritage of the brand. The Renault Experience Centre will showcase Renault’s customized and innovative global line-up of vehicles, through a true to life Virtual Reality experience. Customers can also explore a wide variety of merchandise, accessories, take test drives and also book the car of their choice. The Renault Experience Centre is spread over an area of more than 4,500 sq. ft and aims to deliver a memorable experience to customers by harnessing the prowess of digital tools. Autoportal