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Piaggio power on Goan roads

It has been an happening week for Piaggio two-wheelers in Goa with the opening of two new dealerships and introducing Vespa curated tours, discovers Shoma Patnaik

Piaggio India is eyeing Goa’s two wheeler market in a big way. The company opened two new showrooms in Margao, Bicholim and followed it up with the launch of Vespa Tours, a first time concept combining sales with tourism.

With the launch of the two new showrooms, there are altogether five Piaggio dealerships in the state, one each in Panjim, Bicholim, Mapusa and two in Margao. The flagging of Vespa Tours took place on July 19. It is a concept wherein customers are offered Vespa scooters for sightseeing trips on an all-inclusive package that includes a guide and meals.

The tour package is pitched at the individual travelers who want to ride into the interiors and visit the best of tourist spots. It is aimed at increasing market presence and also contributing towards local tourism.

Piaggio’s senior management team was down for the launch and speaking on the latest happenings, Ashish Yakhmi, head, two-wheeler business, Piaggio Vehicles, said that, Goa is leading other states in sales.

“Both our brands are accepted in a big way by Goans who typically are much more open minded in accepting good quality,” said Yakhmi. He pointed out that, although the two-wheeler market in the state witnessed de-growth in 2017, Vespa was the only brand to buck the trend and increase sales with 82 per cent rise in volumes. In case of Aprilia the sales performance was similarly satisfying, he revealed.

Yakhmi added that, the previous financial year was quite good for his company which saw an overall 72 per cent increase in sales all-India. The pan-India market share currently stands at 15 per cent. And as for the current year it looks equally good. New models, new dealerships and well-aligned local partners are expected to drive sales.  The dealership network that currently is of 190 dealer showrooms is expected to grow to 300 dealerships by year-end 2018.

The Goa market for two-wheelers is mainly in scooters, according to Yakhmi. Of the 4,000 per month two-wheelers sold, scooters constitute about 85 per cent of the market.  Explaining the premium pricing of the Vespa and Aprilia vis-à-vis rivals, Yakhmi said that both the products offer the best value for money in terms of quality.

Coming to the two new showrooms, KN Mototech, Margao and  SPK Autolink, Bicholim, they like all new showrooms of Piaggio are modern in design and spacious. The showrooms are spread over 1700 sq. ft. and 1000 sq. ft. respectively and designed keeping in mind the lifestyle and premium experience which reflect the Italian heritage of the brands. They are equipped with the quality customer service and aimed at reaching out to maximum customers in the state.

Piaggo two-wheelers in India is represented by has two brands- Vespa and Aprilia. The brands cater to different segments. While Vespa is in the commuter segment, Aprilia is positioned as a fun, racing scooter.

The Vespa Tours, it is priced at Rs 2,000 per passenger. Soul Travelling, a startup based in CIBA, Verna is the tourism partner for it.

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