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Nicely Done

‘Be Nice’, the latest tune by The Black Eyed Peas is definitely an anthem in the making. And sharing co-writing credits on this track is none other than Goan born electronic dance music artiste, music producer and songwriter Anish Sood, discovers NT BUZZ

CHRISTINE MACHADO

In June last year, electronic dance artiste and producer Anish Sood got together with Arizona songwriter Adam Friedman to pen down a few songs.

One of the first few breakthrough artistes in the homegrown dance music industry at a time when the concept was at its nascent stage in India, Sood became the first Indian to win in the Best Electronica/Dance Single category at Independent Music Awards (IMA). He has played an integral part in the growth of India’s electronic music scene for almost a decade, having supported artistes like David Guetta, Steve Aoki, KSHMR, Dimitri Vegas & Like Mike, Martin Garrix, Tiesto, Afrojack, Axwell + Ingrosso, and also releasing great tunes like ‘Starry Nights’ and ‘Castles’.

“Every year I go to Los Angeles for a month and work with different songwriters out there. I was put in touch with Adam through a common friend and we got together at his studio,” reveals Sood. The idea was to just be creative and pen down a few songs and this led to the creation of ‘Be Nice’ in June last year together, with Tienus.

Fast forward to a year later, and the track has now found its way into The Black Eyed Peas’ upcoming album.

“Back then I told him that the track was too pop or R&B for me to release it under my name and told him that he could release it with perhaps a feature mention for me. We didn’t talk about the tune again until February this year when he called me up about performing it on the TV show Songland and I gave him the go ahead,” says Sood.

Songland is an American songwriting competition series which premiered in May end. The competition gives undiscovered songwriters a chance to pitch their works to established artistes and music producers. With Adam Levine and Ryan Tedder as executive producers of the show, and a host of other judges like Jonas Brothers, Meghan Trainor, Charlie Puth and will.i.am, the series airs on NBC.

And Friedman struck gold in the second episode when ‘Be Nice’ was picked up by Black Eyed Peas frontman will.i.am, who was the celebrity guest judge, to be featured in their new album. The track, which featured Snoop Dog premiered on June 4, to a spectacular reception.

The track preaches about the need to be cheerful and steer clear of negativity. And Sood reveals that they went into the songwriting process already knowing that they wanted to send out a positive message. “While we were working on the tune, Adam started repeating the words ‘be nice’. While initially I was unsure of whether we could work with this, once we built a chorus around this and then recorded the vocals on the original groove that we had, we got really excited about it,” recalls Sood. Further, he says, around that time there was a lot of negativity going around in the US and there had also been a bunch of racism incidents. “We drew our inspiration from all this, to just tell people to be happier,” says Sood, who himself is a fan of the Black Eyed Peas, especially their older work done in the late 2000’s. “Their album The E.N.D. had some of the most futuristic productions that I had ever heard. And I have always felt that will.i.am. has always been a very forward thinking and electronic thinking producer in the pop space,” he says, adding that one can’t deny that their songs are also really catchy. “We all have known the words of some Black Eyed Peas songs at some point in our life,” he says.

And while the original ‘Be Nice’ track was worked on to give it a Back Eyed Peas style, Sood reveals that Friedman is in talks with the organisers to see if they can release their original version too. “We are really pushing for that to happen and I think that will be exciting because the overall vibe of the original is quite different and I think people will enjoy that too,” he says.

Sood is currently working on three new singles of his own which will be released over the next three months.

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