Tuesday , 19 February 2019

New  Mini Countryman launched

A latest variant of the Mini Countryman was launched recently. Locally-produced at BMW plant, Chennai, the second generation all new Mini will be available in both petrol and diesel variants with deliveries beginning from June 2018 onwards

The two petrol variants include the Countryman Cooper S and Countryman Cooper S JCW while the diesel variant includes the Countryman Cooper SD. Vikram Pawah, president, BMW Group India said, “The new Mini Countryman is built for adventure and an ideal companion for city trips to country getaways and long journeys. The second generation of the brand represents a more distinctive and mature proposition of an ultimate all-rounder with ample space for the owner with family. It is a perfect fit for an urban environment offering unique driving comfort, refined interiors and clever functionality. Every road marks the beginning of a new chapter whether it’s a winding country road or the bustle of the city, now you can truly unleash your inner adventurer.”

The launch of the new Mini was in Delhi at Bird Automotive, authorised dealership in a specially designed showroom to showcase the brand. The showroom design concept is an amalgamation of functionality, creativity and authenticity.

“The Mini has been recognized for its ideas, inspiration and passion. We want to continue this successful story with a refined brand strategy and a visually-renewed identity. The latest redesign of the logo and showroom brings in a new chapter in the inspiring history of the brand. The purpose of reinventing ourselves is to become even closer to the target group ideology that is progressive, creative and modern,” said Pawah.

The Countryman Cooper S JCW inspired is equipped with John Cooper Works aerodynamic kit, rear roof spoiler and impressive 18-inch JCW thrill spoke alloy wheels. John Cooper Works influence continues in the illuminated cockpit with the JCW sports leather steering wheel. The car is equipped with several premium features.

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