Tyre manufacturer JK Tyre & Industries, strengthened its presence in Goa market with the launch of its JK Tyre Steel Wheels Centre at Ponda. The outlet is planned at a one-stop shop, equipped with latest wheel servicing equipment, full range of tyres, experience zone and expert technical advisors. The outlet is aimed at enhancing customer buying experience and was inaugurated by Dinesh Dasani, vice president, sales, JK Tyre & Industries.
Spread over an area of 1700 square feet, the Steel Wheels showroom showcases the company’s new retail identity for its exclusive stores. The ambience of the store is designed in a manner that makes buying new tyres, alloys and accessories a complete buying experience for consumers. The display and information kiosk help consumers choose the most suitable product for their vehicle.
The launch of a retail centre in Goa is in line with company’s aim to bolster its retail presence across the country. JK Tyre has a retail network of over 350 brand shops across the length and breadth of India, which provide services, including computerised wheel alignment, wheel balancing, automated tyre changing, tyre rotation, nitrogen inflation and air care, all under one roof to provide a 360-degree experience to the customer.
Speaking of the newest store, Dasani, said, “The new centre in Goa will add to JK Tyre’s rapidly growing network of retail outlets that boast of the best in class wheel servicing facilities. The new brand shop will boost our presence here and cater to the emerging needs of car, SUV and two wheeler customers”
At the inauguration ceremony, Jaywant D Saraf, proprietor Jaywant Tyres expressed his delight on the dealership’s association with JK Tyres which is one of India’s preferred tyre manufacture.
JK Tyre, in its commitment to get closer to its consumer, is increasing its presence with new and high tech brand shops across major cities as well as the hinterlands of the country. In addition to passenger car tyres, the company also plans to extend its nationwide network of retail outlets and service outlets for trucks.