In the 5th biennial Hotelivate State Ranking Survey for Tourism conducted in association with the World Travel and Tourism Council-India Initiative (WTTC-II), Goa has ranked third in the list of top five states in tourism.
While Delhi and Maharashtra are at the top two places, Goa stands third followed by Tamil Nadu and Gujarat.
The survey which looked at states from the hospitality industry’s standpoint considered 11 parameters like state expenditure on tourism, number of tourist visits, number of branded hotel rooms, Gross State Domestic Product (GSDP) per capita, literacy, aircraft movement, ease of doing business, urbanisation, road and rail network, marketing campaigns and some intangible aspects.
In the survey report, Goa is placed among the top three positions in four parameters: State Expenditure on Tourism, Presence of Branded Hotel Rooms, GSDP per capita and Urbanisation.
The report states that Goa has the second-highest density of branded hotel rooms in India, and has consistently been maintaining its rank over the last four surveys. Both these aspects highlight Goa’s attractiveness as a tourist destination from the perspective of tourists, hoteliers and the government alike.
Unlike Delhi or Haryana, Goa being one of India’s foremost leisure destinations, its branded hotel room supply, showed a growth by 14.0 per cent since the last edition of this report. The report states that this is an indication of the lucrative nature of the market for the hotel industry.
As far as state expenditure on tourism, Goa leads the states in terms of tourism spend in 2016-17 with 0.673 per cent of its expenditure allocated for travel and tourism. Moving up from rank 3 to rank 1, Goa has displaced Sikkim which previously maintained rank 1 for the past three editions of this report.
Under GSDP, Goa, Delhi and Sikkim continue to maintain the top three positions in the country. As far as urbanisation is concerned, Delhi, Goa and Mizoram rank first, second and third respectively.