Friday , 16 November 2018
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ECONOMIC SCAN

Shopping exhibition underway in Mapusa

MAPUSA: ‘Goa Shopping Festival, the Life Style Shopping Festival Exhibition’ is underway in Mapusa, opposite Bodgeshwar temple. There are lot of exclusive offers available with products ranging from home, office, dining tables, varieties of sofa sets, Poonam Furniture, exclusive garden furniture, air conditioners, money counting machines, SleepWell mattress from Home Fashion, Italian Blanket, kitchenware, Gits Foods, Prestige products, Powermax Fitness, home furniture from Oval, aluminium ladder, Lotus imaginary artefacts,  door mats, Global Emporium, carpets, toys, Rainbow Electronics invertors, Delmont Foods, solar heaters, curtains, imported artificial flowers and vases, healthcare products and many more which are part of the exhibition. The exhibition is open for the public till April 29, from 11 a.m to 9 p.m. NT

Mahindra Powerol launches high-power diesel generators

MUMBAI: Mahindra Powerol, a business unit of the USD19 billion Mahindra Group, announced the extension of its higher kVA diesel generators (DG) range with the launch of 400/500/625 kVA DG powered by Perkins® 2000 series engines. Designed at its R&D hub at Mahindra Research Valley in Chennai and manufactured at its Chakan plant near Pune, this new range of generator sets with 12.5 litre to 18 litre Perkins engine is the latest addition to the Mahindra Powerol’s higher kVA series. Perkins® 2000 Series electronic engines are renowned in the market for their world class quality & efficiency.  They are turbocharged and air-to-air charge cooled with certifications up to Euro Stage IIIA/U.S. EPA Tier 3 and to India’s CPCB-II emissions standards. Developed from a proven heavy-duty industrial base, the engines offer superior performance and reliability. These engines are an ideal choice for customers looking at prime and standby power DG range of 400-625 kVA. NT

Muthoot ad interweaves cricket and Bollywood

NEW DELHI:  The Muthoot Group, one of India’s leading business conglomerates, has launched its magnum opus communication for the Indian Premier League titled ‘Life Main Aagey Badhiye’ (Hindi version). The brand has aimed to create magic by roping in the power of 7 illustrious and distinguished artists in the industry.  Speaking of the communication, Alexander George Muthoot, deputy managing director, The Muthoot Group said, “Gaining momentum from the overarching mood of the IPL, our latest peppy song-dance-music video aims to deliver our brand’s message of transforming lives by moving ahead in life, and is power-packed suitably to the environment of fun and excitement. We are certain that this music video will be an enormous momentum boost for The Muthoot Group, and will resonate across all CSK and Mr Amitabh Bachchan fans.” (Watch the video exclusively on The Muthoot Group on YouTube- bit.ly/2HtAIbx). NT

‘Activ Secure’ by Aditya Birla Health Insurance

PANAJI:  Aditya Birla Health Insurance Co Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services company, presents ‘Activ Secure’ – through which it has effectively forayed into the retail fixed benefit product category.  After an overwhelming response of ABHICL’s flagship product ‘Activ Health’, the company has crafted another unique health insurance solution which provides holistic coverage. ‘Activ Secure’ is an umbrella which offers variants like – critical illness, cancer secure and personal accident. The customer can buy comprehensive coverage for all potential incidences in a single purchase process under one policy and ensure protection for their family against uncertainties of life. NT

Vidya Balan Prestige’s new brand ambassador

BANGALORE:  TTK Prestige Ltd, India’s number one kitchen appliance company, has announced that Bollywood actress Vidya Balan has been signed as brand ambassador for its flagship brand Prestige. The association will commence with a national brand campaign that will run at the end of April in all media platforms.  As India’s largest and most trusted kitchen appliance brand which ranks amongst the top 100 most trusted brands in the country, Prestige’s core philosophy of innovation and leadership resonates with Balan, who is a thought leader and ground-breaker in her field.  T T Jagannathan, chairman of TTK Prestige said, “This is an exciting time for TTK Prestige. There is tremendous synergy between the brand and Vidya Balan, as both have left an indelible mark on the nation.”  Vidya Balan said, “It is a matter of great pride for me to be the brand ambassador for Prestige, a brand that I have grown up with.” NT

 

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