Codashop, the leading website for game and digital content purchases, has announced a strategic partnership with Paytm, the largest payment gateway in India.
Codashop, a world leader in gaming industry payments, enables digital content providers to accept payments for mobile and online games.
Through this partnership, which will be available in both, through Paytm app and at Codashop.com, the company aims to capture the digital gaming and entertainment market in India.
Paytm PG will act as an important payment channel for Codashop digital customers to make in-game purchases.
“Codashop has empanelled some of the world’s largest gaming publishers, including PUBG, Free Fire, Hago and many more along with marketing and promotional offers that include rewards, will enable merchants to engage with consumers in a truly differentiated way,” mentions a press release issued here.
Puneet Jain, Senior Vice President, Paytm said, “At Paytm, we have built India’s largest and most robust payment gateway stack. Our constant endeavor is to extend these PG solutions to different businesses and help them build a seamless payment experience on their platforms. In this regard, we are excited to partner with Codashop which is a leader in the gaming space. Gaming has been a high growth category for us and we believe this partnership will further enhance the experience of Indian gaming users.”