Foraying into the multi-channel retail space, BMW India, launched an end-to-end online sales where customers can select and purchase their favourite model online.
With just a few clicks, prospective customers can compare specifications, build their own configuration, view suitable financing options, payment methods, and get instant consultation before finalising the purchase 24×7. Vikram Pawah, chairman, BMW Group India said, “Digitalisation will be a key differentiator in our industry and will become an increasingly important retail channel in the future. We are pioneering the futuristic path of automotive retail in India that will go beyond physical boundaries and appeal to fans in the digital world. We are the first luxury automotive manufacturer in India to offer an end-to-end digital sales solution for the entire product range. With this, our customers will have greater independence and flexibility in choosing the purchase process. The BMW group has always been a customer-centric brand and today, a new milestone is being added to our fascinating India story.”
The online sales channel will allow customers to browse all products, choose a preferred dealership and even book a test drive online. Wherever they are, whenever they want, customers can avail personalised online support via chat and messaging functions. It is a faster, hassle-free and provides answers to all queries at the click of a button.
In addition to products, multiple financial solutions can also be reviewed online that can be customised as per individual requirements. At each stage of the buying process, customers are aware of the real-time status, from the comfort of their home.
The online portal offers the company and its dealer partners additional opportunities to reach out to potential customers. It is designed to enable sales journey connecting customers with relevant products and dealers. Though the buying process is entirely online, the dealer remains at the heart of the process and drives the entire process. The platform seamlessly integrates the company website, CRM systems, sales channel and website configurator.