A unique 150-day public awareness campaign, TeraMeraBeach organised by Drishti Marine drew to a close during the week.
The TeraMera campaign aimed at making visitors aware of the necessity of using bins on the beaches, segregate waste and participate in beach clean-ups. It was supported by Goa Tourism, Video Volunteers, Museum of Goa and Veab to raise awareness on keeping Goa’s beaches clean.
Sharing his delight at completing the campaign successfully, Ravi Shankar, CEO, Drishti Marine said, “We started this campaign with an intention and aim of creating awareness on beach clean-up and teaching people about the importance of waste segregation. We believe we have been able to make a positive impact on that front.”
Added Noreen van Holstine who partnered with the firm, “The campaign was rolled out across the popular beaches of Baga, Miramar, Calangute, Candolim and Colva. The response has been phenomenal with visitors and tourists coming forward to participate and taking back the awareness that it is the responsibility of each of us to keep our beaches clean.”
In a bid to improve the cleanliness on the beaches, the government had entrusted the job of clenliness to Drishti Marine in December 2016. The outfit currently clears the garbage from the beaches and transports it to the Saligao Waste Management plant. Over 251 employees are deployed by the firm to collect garbage from the beaches.