Saturday , 26 May 2018

BBA: Preparing future managers

With fierce competition in the job arena, choosing the right course after standard 12 is the first step towards ensuring a stable job and career. Every new trend in the job market encourages institutes of learning to introduce a course to fill up the skill gap. BBA is one such course that churns out industry-ready graduates and is gaining momentum in the state

Maria Fernandes | NT KURIOCITY


Every new trend in the job market encourages institutes of learning to introduce a course to fill up the skill gap. The number of new courses that colleges offer has been on the rise every year and this is definitely a blessing for students today. Most youngsters while selecting a course after standard 12, are guided by two aspects – their interest in the field and scope for placement.

In the state the popularity of the BBA course is on the rise and every year the number of students who apply for it has accordingly increased. NT Kuriocity caught up with some teachers and students to know about the course, subjects offered, job prospects and more.

What is BBA all about?

Bachelor of Business Administration (BBA) is a three-year undergraduate professional course offered by both government and private institutions across the country. BBA is available as both regular and correspondence study. The overall objective of the course is to impart business and management skills to students and prepare them for their entry into the corporate world.

BBA introduces students to various aspects that form part of effective business management and prepares them to pick a specialisation branch later, mostly as part of the post graduate study ie MBA. BBA can offer practical management training that can prepare students to successfully work within a large or small organisation.

“The need for industry-ready graduates was strongly felt by Sreekumar of the Goa University who along with people from the industry and academicians designed the course and introduced it in 2000,” says assistant professor and HOD of BBA, Dempo College, Sonia Angle. She adds, “The course is extremely hands-on and student-centric. Approach to teaching is very practical involving case-studies, field trips, internships, reading assigned materials, attending seminars and prepare reports besides the regular classroom lectures.”


In order to pursue BBA a student must have passed higher secondary (from any field, science, commerce or arts) or equivalent education from a recognised board or university, though the minimum eligibility percentage varies from college to college. Those who have appeared for their standard 12 examinations and are awaiting results can also apply. To be eligible for admission a student has to first pass the UGAT (under grad aptitude test) conducted by AIMA (All India management Association) which is only conducted at Rosary College in Goa. The entrance test covers topics like quantitative aptitude, business and general awareness, reasoning and proficiency in English language,” says assistant professor, Rosary College, Charlotte Fernandes. Most often this is followed by an interview.

Is it the right course for me?

As any career counsellor would advice, opt for a course which suits your abilities and temperament. Proper research and analysis of the chosen fields should be undertaken before making a final decision. A few basic qualities are needed for an individual who wants to pursue this stream.

“Students aspiring to pursue BBA should possess an interest in business and have basic communication and interpersonal skills. We help them then develop domain knowledge, analytical skills and groom their personality so they can be absorbed by industry,” says assistant professor and HOD of BBA, St Xavier’s College, Vanessa Furtado.

“I joined the course because it is a professional course and my long term plan was to pursue a career as a marketing manager. The course has not only taught me new concepts and working in groups but has also helped in building my confidence to an all-time high. When I joined the course I was an extremely shy person but today after nearly three years I can confidently go on stage and speak,” says Clive D’Souza, a third year BBA student at St Xavier’s.

BBA syllabus and curriculum

“Besides the main subjects like HR, finance, marketing, IT, business law, organisational behavior, etc, the focus is on personality building. Hence we also have modules on oral communication, social and business etiquette, group discussion, public speaking, problem-solving, negotiation skills, grooming and others,” says assistant professor and HOD of BBA, Saraswat College, Abhishek Karmali. Teaching methodology includes training through project work, presentations, visits to industries and even interaction with experts from different fields. Though the course is general in nature, some institutes offer a specialisation in the final year of study.

Scope of BBA

“The BBA degree equips students with basic knowledge on corporate management and relevant skills. Their understanding of the functioning of a company is far better as compared to a graduate from other fields. For example when a student is learning about a product, we not only ask him to read and research about it but also send him to the production unit whereby he sees and understands the concepts better and even gets an opportunity to interact with the concerned people. This leads to very hands-on learning and hence employers prefer them due to their industry-relevant knowledge and experience,” says assistant professor and HOD of BBA, MES College, Semele Sardesai. She further adds that BBA graduates mostly get entry level managerial and executive positions.

After completing BBA, many students take up an MBA to broaden their horizon and qualify for top executive positions and promotions. Often employers desire an MBA for positions such as CEO or COO. Doctoral programmes are also available in business administration, which can prepare business professionals for work as consultants, executives or university professors.

“Doing a BBA degree was advantageous to me as it gave me an edge over others not only with respect to the subjects we learned during the course but also due to my presentation, communication, negotiation and other soft skills,” says Sahil Petkar, an ex-student of Rosary College who is at present pursuing an MBA in Bengaluru.

Some of the domains where BBA graduates can be easily absorbed are as follows:

Finance Sector: Different private and public sector banks which include ICICI, HSBC, Standard Chartered, YES Bank, Axis bank, SBI CAP and companies such as Delloitte offer various roles in the finance sector such as financial analyst, management trainee, accountant, etc, to BBA graduates. Most BBA graduates strive hard to join this sector.

Sales and marketing: BBA graduates can find ample job opportunities in sales and marketing. Most BBA graduates are absorbed as management trainees, business development executives, marketing executives, etc.

Consulting services: BBA pass outs can also grab plenty of job opportunities in consulting services sector. Companies which recruit students include IBM, Accenture, Capegemini, Delloitte, etc. Consulting is one of the emerging sectors with ample employment opportunities.

Human resources: BBA graduates can also seek a job in the human resources sector. Every firm has a HR department so students with interest in hiring activities, placements, performance evaluation, and appraisals can opt for a career in human resources.

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