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Amazon’s annual ‘Prime Day’ shopping event starts on July 16




Amazon’s highly-anticipated annual shopping event, Prime Day will begin from July 16 at 12 noon and run through midnight on July 17. Now, in its second year in India, Prime Day will be bigger than last year with 36-hour of shopping and entertainment.

Building on the success of new product launches last year, Prime Day this year will feature over 200 exclusive new product launches from top brands, small businesses and Indian startups, all available first exclusively to Prime members. Alongside the new launches will be thousands of deals on mobiles, TVs, laptops, appliances, fashion and everyday essentials at the lowest prices of the year. Amazon Echo family of devices, Fire TV Stick, All New Kindle, Kindle Oasis and Kindle Paperwhite will be available at the lowest prices of the year. For the first time on Prime Day, members can shop from hundreds of deals from Amazon’s international selection.

Prime Day celebrations start early on Prime Video with seven blockbuster titles launching over 7 days starting July 10 including ‘Raazi’, ‘102 Not Out’, ‘Dunkirk’, ‘Transformers: The Last Night’, ‘Angrezi Mein Kehte Hain’, ‘Officer’ (Telugu) and the launch of Prime Original show, Comicstaan, a reality TV show to find India’s next stand-up comedy star.

Amazon Prime Music is launching specially curated playlists in several Indian languages including Hindi, Tamil, Telugu, Punjabi, Malayalam, Gujarati, Rajasthani, Bengali and two new languages Assamese & Odia. Starting July 3 through Prime Day, Prime members who play three songs from the millions of songs on Amazon Prime Music stand a chance to win two Echo Dots every day.

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